What 100+ Years in the Business Have Taught Us Thumbnail image

Can you believe that we’ve been in business for over 100 years? In fact, we’re coming up on our 110th anniversary. Now is a good time to reflect on all the lessons we’ve learned along the way.

Since we opened our doors in 1916, we’ve been proud to serve folks in the Twin Cities and surrounding areas with top-notch commercial and residential equipment. From tractors and balers to lawn mowers and snowblowers, we’ve seen it all, and we’re more committed to this work than ever.

A Tradition of Excellence

Right from the start, we’ve had high standards for ourselves. Partnering with trusted brands like Toro, Gravely and John Deere means we only sell equipment that lasts. We stand behind each and every one of our machines.

Our tradition of excellence goes beyond the “equipment” in our name – it’s about the service we provide. Our team knows their stuff and we’re here to make sure you find exactly what you need. That commitment to quality is what keeps Minnesotans coming back.

Taking Pride in Our Work

Whether it’s preparing a lawn mower for summer or tuning up a commercial tractor, our team is proud of what we do. We’re here to get the job done right, and we take that mindset to every interaction.

We aren’t in this business to make a quick sale – you can go to any other retailer for that. We know Minnesota, and we love the people here. It’s our goal to help you succeed.

Personalized Service

When you walk through our doors, your needs are unique from anyone else’s. That’s why we focus on personalized service, taking the time to listen so we can match you up with the right equipment.

A business that cares more about their bottom line than keeping their customers happy can last for several years – maybe even decades – but you don’t make it past 100 without putting your customer first.

Embracing Innovation

Our business has evolved a lot since 1916, and so have we. Keeping up with the latest innovations is crucial. For example, snow removal equipment has changed drastically since the days of horse-drawn vehicles, enhancing safety and quality of life.

From attending a recent John Deere training event in Orlando to staying on top of new features in machinery, we’re always looking for ways to improve.

Looking Ahead

As your needs evolve, we adapt with you. Whether it’s a demand for greener equipment or advanced maintenance tools, we’re here to help you stay ahead.

Over the next 100 years, our core values – pride, innovation, personalized service and a commitment to excellence – will continue to guide us. We’re excited for what’s to come – thank you for being part of our journey.

Want to learn more about how we do business? Explore our Knowledge Center.